In case you lost your notes (I know I almost did)…We talked about several items at the July healthcare tweetup. Here’s a fast, down and dirty summary.
Social media
- blurs many of the traditional boundaries between internal and external communication.
- is not static. It continues to evolve as new tools are developed.
- can be used to further the mission.
A great quote: “On these four points, most corporate blogging policies agree: corporate bloggers are personally responsible and they should abide by existing rules, keep secrets and be nice.” – TheNewPR.com
For examples of social media policies, go to
And last, but not least, a summary put together by @ecrh of IBM’s rules for responsible engagement in innovation and dialog.
- Be who you are.
- Be thoughtful.
- Be transparent.
- Respect copyright, fair use, financial disclosure laws and industry regulation.
- Protect clients, business partners and suppliers.
- Be sensitive to who will see your content.
- Respect confidentiality.
- Add value.
- Don’t pick fights.
- Be the first to respond to your own mistakes.
- Use your best judgment.
- If you’re not sure, don’t.
- Use a disclaimer.
- Don’t forget your day job.
