At our tweetup in August, @nanpalmero and @seanmichaelwood shared with us their thoughts about return on investment in social media. Some people call it return on engagement.
Nan, partner at Sales by 5, shared with us a story about client @pearanalytics. They did a white paper on twitter babble that literally exploded across the Internet. It was picked up by @mashable and became both the #1 and #2 trending topic on twitter. The company’s website went from 7,000 hits to more than 800,000 incoming links. Here’s the story that went viral.
Sean from KGBTexas asked us to think about what kind of value we are looking to get out of social media effort. Is it increased buzz, visits to website, donations, friends, sales? Regardless of what you are looking for, at the end of the day, social media is about building a community.
Here’s Sean’s Powerpoint. Sit back and enjoy his brilliance!
Set your calendar for next month. Last Friday. Up for conversation: tools for doing a really bang up job monitoring what’s being said about your brand.
Add these tweeps to your must follow list!
@BillArchinal
@Mytotstravel
@connectforlife
@marciecasas
@jeannebjanes
@erikdarm
@promogeorge
@promoSA
@promopaula
@kickin2bfit
@seanmichaelwood
@KGBTexas
@nanpalmero
@momonmars
@ecrh
